The rumors are true. No, he's not an emoji anymore. Yes, he has a new shiny logo. But there's more to it than just the logo. Here is what the new Harold brand represents.
1. Harold's empowers you to be the person you want to be.
Changing behavior or accomplishing goals is hard(er) for some people. But everyone is capable when they have the right tools.
2. Harold focuses on the steps, not the finish line.
Harold has lived a long life. He knows better than anyone—small actions compound over time.
3. Harold values introspection, individuality, and compassion. Harold values the journey.
Harold is a technically a robot but he feels human. He's encouraging, he's different. Small set backs don't bother him, they confirm what he already knows—they are inevitable.
4. Harold understands today's abundance means more opportunities and distractions.
Thats why he helps you block out the noise. He integrates seamlessly into your day, and doesn't ask for any more of your time.
All in all, Harold meets you where you are and empowers you to get where you want to go.
He's more than a habit-tracker, he's a friend.